ELECTRONIC RESERVES
- Subjects
- Investments
- Marketing--Management
- Marketing
- Business conditions
- Securities
- Economic conditions
- Packaged goods
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to...
- Author
- Tesar, George
- Kuada, John
- Subjects
- Marketing -- Africa
- Marketing -- Management -- Case studies
- Strategic planning -- Africa -- Case studies
- Marketing
- Business conditions
- Economic conditions
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases,...
