ELECTRONIC RESERVES





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Here is an introduction to project management from one of its best and most experienced writers.Project management depends largely on common sense and a logical, systematic approach. But it is necessary also to acquire some special skills to organize, schedule and control a project so that it produces the result...



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This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

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Projects fail for many reasons: time and budget, unchecked complexity, big changes in scope. Performance-Based Project Management shows how to minimize failures and increase your successes with a straightforward plan for avoiding surprises, forecasting performance, identifying risk, and making course corrections quickly.



Midlands State University Library