ELECTRONIC RESERVES
This highly accessible book gives advice to project managers who need to get up to speed quickly. It includes hints and tips on managing budget, time, scope and people. This updated edition reflects changes to working practices such as the use of social media and collaboration tools. SHORTLISTED FOR THE...
- Subjects
- Internet advertising
- Social media-Marketing
- Online social networks in business
- Consumer behavior
- Business conditions
- Economic conditions
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consumers to be involved with...
- Author
- Jeyarathmm
- M
- Author
- Stein Smith
- Sean
- Subjects
- Strategic planning--Accounting
- Business conditions
- Economic conditions
- Management accounting
This book critically analyzes the concept of strategic management accounting, the implications this emerging paradigm will have on the accounting profession, and the ramifications for businesses at large. This research examines current literature, and illustrates these concepts with current market examples. This manuscript approaches the topic in a way that...
- Author
- Paul, Herbert
- Wollny, Volrad
This book includes detailed presentations of the most important strategic management tools and discusses their history and theoretical background. The advantages and disadvantages of each tool are extensively illustrated. The focus is on precise step-by-step instruction so the reader can immediately apply the tool and avoid typical beginner s errors...
