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Kuyper on the Positive Potential of Business In his vast treasury of writings, Abraham Kuyper addressed nearly every sphere of society, including politics, science, and the arts. But his views on business and economics are often overlooked because he rarely engaged with that sphere directly. Still, his doctrine of common...
Consumer psychology is complex, being asymmetric and uncertain. It takes a long time to develop an attitude on any consumer perceptions. Building attitude in the marketplace is often more impulsive than judgmental and is largely determined by the pressure of consumer needs and available choices. Traditional consumption practice is often...
