ELECTRONIC RESERVES





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Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.


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Management Accounting: Principles and Applications adopts a new and accessible approach to helping readers understand how management accounting contributes to decisions in a variety of organizational contexts. This book sets out clear explanations of practical management accounting techniques in the context of the application of these techniques to decisions. It...

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Microfinance is a double bottom line sector which is growing fast, making money and doing well in a variety of socially interesting ways. The growth of its institutions requires good strategies, good control systems and informed decision-making, all of which require an appropriate Management Information System (MIS). While a good...

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This book consists of various chapters which focus on the wider contexts of management innovation, entrepreneurship, and human resource management practices. Furthermore, the contributions are authored by scholars from all over the world, allowing the book to adopt a truly global perspective. Innovation is, without doubt, the foundation of economic...


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Mapping a Winning Strategy introduces a new mapping method for creating and executing an effective business strategy. By mapping out the most effective strategy, organizations can make winning operational choices in today’s VUCA (volatile, uncertain, complex and ambiguous) business environment.

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