ELECTRONIC RESERVES
- Subjects
- International
- Personnel management
- Management-Environmental aspects
- Marketing
- Business conditions
- Economic conditions
Sustainability is being linked with human resource management to develop awareness about short term and long-term effects of HRM activities not only on employees and organizational viability but also on sustained competitive advantage.
- Subjects
- Marketing
- Marketing research
- Marketing
- Business conditions
- Economic conditions
- Knowledge management
- Intellectual capital
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
- Author
- NICOLAS HOFFMANN
- Subjects
- Marketing & Advertising
- Sociology
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews were conducted with loyalty executives and a survey was carried...
- Subjects
- Industrial management -- Mathematical models
- Marketing -- Management -- Mathematical models
- how to apply marketing and management models
- strategic marketing and management models
- understanding management models
- understanding marketing models
- using management models
- Project management
- Marketing
- Business conditions
- Economic conditions
Strategic planning in business, and case history analysis in an academic setting, both use a number of management models to identify the risks and opportunities, which are available to an organization. Many newcomers to the business world do not have a background in research, so they are not sure which...
- Subjects
- Investments
- Marketing--Management
- Marketing
- Business conditions
- Securities
- Economic conditions
- Packaged goods
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to...
- Author
- Tesar, George
- Kuada, John
- Subjects
- Marketing -- Africa
- Marketing -- Management -- Case studies
- Strategic planning -- Africa -- Case studies
- Marketing
- Business conditions
- Economic conditions
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases,...
