e-Reserves

• Browse By Faculty
• Agriculture , Environment and Natural Resources Management
• Arts and Humanities
• Business Sciences
• Education
• Engineering and Geosciences
• Law
• Medicine and Health Sciences
• Science And Technology
• Social Sciences

ELECTRONIC RESERVES

Title E-Marketing: Applications of Information Technology and the Internet Within Marketing

• Author
• Molenaar
• Cor

• Subjects
• Internet marketing
• Marketing
• Business conditions
• Economic conditions

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesnâe(tm)t mean, however, that âe~oldâe(tm) marketing tools are no longer relevant. In this...

Title Handbook of Educational Psychology

• Author
• Corno, Lyn
• Anderman, Eric M.

• Subjects
• Education

Title LawBriefs: Torts

• Author
• Mandy Shircore

• Subjects
• Law

Title Strategic Management: An Executive Perspective

• Author
• de Kluyver, Cornelis A
• Pearce, John A

• Subjects
• Strategic planning
• Strategy formulation
• corporate strategy
• business unit strategy
• competitive advantage
• business model
• innovation
• Business conditions
• Strategic planning
• Economic conditions

The principal objectives of this book are to assist practicing managers in preparing to assume executive responsibilities and to introduce MBA and Executive MBA students to an executive perspective on strategic management. Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals...