ELECTRONIC RESERVES
- Subjects
- Internet marketing
- Digital marketing
- Business conditions
- Electronic commerce
- Economic conditions
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The...
- Subjects
- Internet marketing
- Digital Marketing
- Search Engine Marketing
- E-mail Marketing
- Social Media Marketing
- Data Quality
- Database Management
- Marketing
- Sales promotions
- Economic conditions
- Business conditions
- Advertising
- Digital marketing
The book's target is the executive or middle manager who needs to understand how to incorporate digital marketing into their organization at a strategic level. The book demonstrates how to incorporate digital strategy into firm strategy, focusing on the Resource-Based view, the Value Chain and basic positioning. The book then...
