ELECTRONIC RESERVES
- Author
- Moore, Karl
- Pareek, Niketh
- Subjects
- Consumer behavior -- Research
- Export marketing -- Management
- Marketing research
- Marketing -- Management
- Marketing
- Business conditions
- Management
- Economic conditions
Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
- Subjects
- Technology
- Engineering
- Project management
- Leadership
- Executive ability
- Project management
- Business conditions
- Economic conditions
- Leadership
Imagine if we were using the same medical techniques today that were used during the Industrial Revolution, including the practice of bloodletting using leeches. Medicine has come a long way since then. So why do organizations and corporations cling to management techniques that are just as obsolete as the bleed-and-leech...
