ELECTRONIC RESERVES
- Subjects
- Internet marketing
- Digital Marketing
- Search Engine Marketing
- E-mail Marketing
- Social Media Marketing
- Data Quality
- Database Management
- Marketing
- Sales promotions
- Economic conditions
- Business conditions
- Advertising
- Digital marketing
The book's target is the executive or middle manager who needs to understand how to incorporate digital marketing into their organization at a strategic level. The book demonstrates how to incorporate digital strategy into firm strategy, focusing on the Resource-Based view, the Value Chain and basic positioning. The book then...
- Subjects
- Decision making
- Market segments
- Marketing
- Consumers
- Marketing management
- Product life cycle
- Income distribution
- Taxation
- Sales
- Customers
- Advertising
- Cost control
- Target markets
- Corporate profits
- Market penetration
- Planning
The overall objective of marketing is to ensure that the company obtains the revenues it needs to achieve its profit targets. Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges and relationships with target markets for the purpose of achieving...
- Author
- Scott
- David Meerman
- Subjects
- Internet marketing
- Digital marketing
- Business conditions
- Sales
- Electronic commerce
- Personal selling
- Economic conditions
- Marketing
- Internet
- Social networks
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New...
