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ELECTRONIC RESERVES

Effective Financial Management: The Cornerstone for Success

• Author
• Turner
• Geoff

• Subjects
• Business enterprises -- Finance
• Financial management
• Planning
• Objectives
• Costs
• Risk management
• Debt
• Business conditions
• Economic conditions
• Accounting
• Financial management

In a fast changing world, brimming with social and economic uncertainty, financial information plays a vital role in the life of an organization and does so with two sets of eyes. One set looks back to see what has happened. This is the accounting function, which is simply about the...

PART 1: INTRODUCTION TO MARKETING - CHAPTER 07: Marketing planning

• Author
• Rowson
• Pauline

• Subjects
• Data base management
• SWOT analysis
• Customer services
• Marketing
• Competitive advantage
• Market penetration
• Market shares
• Market strategy
• Consumer attitudes
• Legislation
• Objectives
• Competition
• United Kingdom--UK

So you know who your customers are, and you know your products and services. You've examined how to build a competitive edge and you've analyzed your products or services and your pricing strategies. This article looks at making sure you have a database to capture and analyze information, how to...