ELECTRONIC RESERVES
- Subjects
- Marketing
- Marketing research
- Marketing
- Business conditions
- Economic conditions
- Knowledge management
- Intellectual capital
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
- Author
- Moore, Karl
- Pareek, Niketh
- Subjects
- Consumer behavior -- Research
- Export marketing -- Management
- Marketing research
- Marketing -- Management
- Marketing
- Business conditions
- Management
- Economic conditions
Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
