ELECTRONIC RESERVES
- Author
- Moore, Karl
- Pareek, Niketh
- Subjects
- Consumer behavior -- Research
- Export marketing -- Management
- Marketing research
- Marketing -- Management
- Marketing
- Business conditions
- Management
- Economic conditions
Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
- Subjects
- Decision making
- Market segments
- Marketing
- Consumers
- Marketing management
- Product life cycle
- Income distribution
- Taxation
- Sales
- Customers
- Advertising
- Cost control
- Target markets
- Corporate profits
- Market penetration
- Planning
The overall objective of marketing is to ensure that the company obtains the revenues it needs to achieve its profit targets. Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges and relationships with target markets for the purpose of achieving...
- Subjects
- Data base management
- SWOT analysis
- Customer services
- Marketing
- Competitive advantage
- Market penetration
- Market shares
- Market strategy
- Consumer attitudes
- Legislation
- Objectives
- Competition
- United Kingdom--UK
So you know who your customers are, and you know your products and services. You've examined how to build a competitive edge and you've analyzed your products or services and your pricing strategies. This article looks at making sure you have a database to capture and analyze information, how to...
- Subjects
- Advertising media
- Advertising
- Target markets
- Direct marketing
- Market strategy
- Fairs & exhibitions
- Audiences
- Seminars
- United Kingdom--UK
Having gained a clear direction of where you are heading and who you are targeting, you need to identify the right marketing or promotional tools to reach those target customers. This article looks at the marketing tools at your disposal and the following chapters cover these techniques in depth to...
